Going the Extra Yard for Teachers

The College Football Playoff Foundation’s primary platform, Extra Yard for Teachers, is dedicated to inspiring and empowering America’s teachers. On the Saturday before each National Championship game, the Extra Yard for Teachers Summit engages and energizes teachers in the game’s host city.

As Designer at Arrow, I designed the visual identity and even collateral for the theme of “Brilliance.”

Client

College Football Playoff Foundation, Ensemble (event producer)

My Contribution

Visual Identity Design

Print Collateral Design

Digital Collateral Design

Experiential Design

Event Theme

Explosions of colorful powder seemed apt for the theme “Brilliance.” This visual motif carried across all event collateral.

Environment

Bold lighting design and an energetic musical soundtrack filled the Lounge and auditorium, adding to the colorful vibe.

Print Collateral

Print collateral included color-coded admission badges, an event program that encouraged active participation through note taking, and a screen design for live printing of tote bags at the event.