Advertising Financial Products & Services
As Designer at Arrow, I designed seasonal ad campaigns and PoP displays for Nusenda Credit Union’s products and services. A long-standing brand in New Mexico, Nusenda’s core audience consists of working families. I used the newly-refreshed waveform brand asset to bring the messaging to life.
ClientNusenda Credit Union
My ContributionDigital Ad Design
Print & OOH Ad Design
PoP Display Design
Copywriting
Ad Script Writing
Storyboarding
Video Art Direction
Activating an Asset
Working off of the existing wave-shaped mark in Nusenda’s logo, I created layered wave form assets to use in photo and video treatments. The colorful, undulating lines of differing widths add movement and interest to collateral, and illustrate the credit union’s involvement in the community.
Broadcast Ads
I wrote 30- and 15-second scripts for TV and radio spots, and storyboarded and art directed the video ads. The animated wave form adds a dynamic element to video, showing how Nusenda products and services reach members in their everyday lives.
Paid Print
Paid print included OOH billboard advertising as well as print ads placed in regional periodicals.
Paid Digital
I wrote copy for and designed digital ad campaigns, including digital display and paid social media.
Print & Digital PoP
Indoor and outdoor displays promoting various products and services at Nusenda Credit Union branches.
