Celebrating 50 Years
In May of 2021, longtime Arrow client the LBJ Presidential Library celebrated its 50th anniversary, and I had the pleasure of designing a commemorative logo and visual identity. This milestone called for celebration, but with the Covid pandemic still raging and vaccines still a new thing, the Library and Museum were closed to the public. So we got creative with a social media campaign to increase engagement with the Library’s digital assets.
ClientLBJ Presidential Library
My ContributionLogo & Visual Identity Design
Social Media Campaign Design
Creating the Logo & Visual Identity
I wanted the special 50th Anniversary logo to really feel like part of the family, so I used the Library’s primary visual identity and logo components as a base. The primary logo features a full-length silhouette of President Johnson standing to the right of it serving as a mark and anchor, so I decided to use a silhouette of his face in the “50” logo. And instead of the Library’s usual dark navy primary color, I used black and gold to give the anniversary an elevated look.
Visual Guidelines
The guidelines include rules on logo usage (including how to use anniversary logo assets in conjunction with other logos in the LBJ Library’s brand family), typography, and color palette.
Explore Austin Like a Johnson
To commemorate the Library’s 50th and to promote engagement with its digital archive while its doors were closed to the public, I designed a social media scavenger hunt. Coinciding with UT graduation, printed signs, window clings, table tents, and more were placed around Austin, each containing a QR code. Hunters could scan each code to learn more about the story behind a specific location’s significance in President Johnson’s and/or Lady Bird Johnson’s lives. Links led to digitized primary sources, such as Lyndon and Lady Bird’s love letters to each other while they were courting (placed at the Driskill Hotel, where they had their first date), video of a UT campus tour by a young Lady Bird (placed at the UT Coop), and a recording of a conversation between President Johnson and Dr. Martin Luther King Jr. (placed at the Jones Center Downtown, site of Jim Hodges’ “With Liberty and Justice for All [A Work in Progress]” outdoor art installation).
See more work for the LBJ Presidential Library